For University Hospitals Geauga, Video Department created an inspiring 30-second spot that highlights the heart behind the healthcare—the people. Originally produced for a special event, the video was crafted with the versatility to also serve as a connected TV ad, complete with a scannable QR code linking viewers to open job opportunities. What began as a celebration of the team’s passion for care naturally became a powerful recruitment tool. UH’s staff played a hands-on role in shaping the piece, even providing the initial script direction, which our team adapted into a moving visual story. Like many of our hype-style projects, this one doubled as both tribute and talent magnet—authentic, uplifting, and built for impact.
