One of our clients made a bold move—they allowed us to use their TV ad budget to spotlight employees, not just the job. It was part of a recruitment campaign.
They featured workers they believed in, we gave them the mic, and turned them into the face of the brand.
It wasn’t standard marketing—it was internal recognition at scale. And it worked.
Coworkers talked. Friends noticed. The team felt proud.
Those employees? Most are still there and have been for years now. In fact: one of them was just Summer Help when we recorded his tv spot and he ended up becoming a full time employee and is still there to the day we are recording this.
And if you need more than a good story: LinkedIn reports that employer branding done right can lead to 28% lower turnover, 51% more referrals, and 88% of job seekers won’t even apply if your brand looks boring.
So if you want to keep great people, stop hiding them behind the machines and Let’s put them in front of the lens.
